EVERY woman, however modest, desires to look beautiful. And there are many products on the market which, when professionally applied, help them to achieve their beauty goals.
Many who visited the Beauty and Trade Fair at the Sophia Exhibition Complex last week were privileged to have the secrets of looking their best revealed to them at the Sacha Cosmetics booth.
Sacha is the leading brand of cosmetics in the Caribbean, highly acclaimed for its superb quality, innovative products and sensational colours.
Guyana was privileged to have at that exhibition, a team of professional beauticians visiting from neighbouring Trinidad and Tobago - home of Sacha products - providing professional beauty care for women over the September 28 to October 1 event.
Scores of women, during this period, took advantage of the service and had amazing ‘make-overs’ at the booth.
The team of four, along with Deputy Chief Executive Officer, Mr. Regan Singh, made two previous visits to Guyana within the last three months since the Sacha franchise was secured by Managing Director of DM Sales, Mr. Mukesh Daby. DM Sales is the exclusive distributor for Sacha products in Guyana
The three make-up artists on the team were Kamla Regrello, Laura Siew, and Bernadette Jennings.
An addition to the team on this occasion was petite Rhian Vialva, (Miss Sacha Gold), a contestant of the upcoming Miss Trinidad and Tobago Pageant slated for December. Rhian, a professional model, is promoting Sacha products.
Sacha was the official Cosmetics of the 1999 Miss Universe Pageant, and the 2000 and 2001 Miss USA Pageants.
With an air of confidence, Miss Sacha Gold asserted, “The reason we were taken for the Miss Universe and Miss USA pageants is that our line is the only line that covers from white to black people, catering for all shades.”
“Smart women use Sacha, and all women deserve to be smart,” Rhian said in a soft, but convincing voice.
Sacha products are yellow-based, and are developed for women with yellow skin undertones. For this reason, they can be used to produce the desired effect by persons ranging from very dark to very light skin tones. Most other products are developed for red skin tones, and will not look good on the average Caribbean woman, Executive Officer, Regan Singh said.
According to Miss Sacha Gold, “It was our superb line of foundations and camouflage make-up which has given Sacha worldwide recognition.”
The product is 22-years-old and is sold in 23 countries, including the United States of America where the overnight lotion is now a fast seller, Miss Sacha Gold said. And so far, there are 48 shades of nail polish and 48 shades of lipsticks - rich, warm and very sensuous.
But while Sacha specialises in foundation and skin care, the Sacha official said that the brand also has a reputation in fragrances for men and women. Fast sellers include ‘Sacha For Men’ and ‘Sacha For Ladies’ in sensuous original fragrances; Sacha Gold and Milano; Mathador; Night Life; and the soft and sensual Pizzas and Glamour, among others.
Singh said that there are new products on the market in Trinidad. The new products are due to be released on the Guyana market for the Christmas holidays.
Commenting on the response since securing the exclusive franchise, Mukesh Daby proudly said: “Sacha has been sweeping Guyana, and we have been in every pageant here over the last three months.”
The products are being sold in Georgetown, Linden, Berbice and Bartica. He said that special prices have been worked out for Guyana, making the products here ‘very affordable’.
Even though Sacha sells on-line, Singh said, buying directly over the counter in Guyana is far cheaper. And Daby added: “We want to create a new niche for those who cannot afford.”
Singh said that because of the Company’s commitment to Guyana, for the next month, a representative will be on hand at all outlets selling the product here, to provide education and testing services. Testing of products on skin to determine suitability will be done free of charge, and with every purchase of items to the value of $3,000, the customer will receive a free make-up kit.
Commenting on skin care, the Sacha Executive said that it was found that 95 per cent of the women of the Caribbean have oily skin type, and for this category, Sacha provides a special purifying cleansing gel which gently rinses away make-up, excess oils and impurities, while hydrating moisture depleted tissue, leaving the skin clear and silky.
And there’s purifying astringent which refines the pores and removes excess cleanser, leaving the skin soft and smooth. There are also waterproof ‘Kamaflage’ and body cover-ups that conceal skin imperfections such as stretch marks, burns, scars and birthmarks.
Seminars, skin-testing and ‘make over’ demonstrations were held at various locations in the city last week.
The team has since returned to Trinidad with a promise to ensure there are sufficient supplies of Sacha products available locally to meet the demands for Christmas gifts and personal use.