Evening News
Editorial
Stabroek News
April 7, 1999
It was depressing to read that Evening News may close by the end of
June due to financial difficulties. Mr Tony Vieira, the proprietor of
Vieira Communications Television (Channel 28) which produces
Evening News has been a pioneer in television broadcasting in
Guyana and this news programme has developed over the last few
years.
Mr Vieira claims that people were told not to advertise with his
channel because it was politically hostile to the government. He said
they were pressurised to place their ads with the state owned
television station. As a result, his advertising income has fallen
dramatically and he can't afford to produce the news programme.
Critics contend that the Evening News is continually critical of the
government and that its news reporting is biased. They also say that
people are free to place their ads where they want. But even though
Mr Vieira tends to argue his case in an unduly florid style which can
put some people off who might otherwise be sympathetic we believe
he has a point and it springs indirectly from state ownership of part of
the media. This is how it works.
The state media invariably slant the news in favour of the government
of the day. The professionals running these media would prefer not to
do this but they have no choice. The result of this is to lead some
other media to react against this and to take the other side, so to
speak. Mr Vieira has in fact said on one occasion when reacting to
criticism that if the Evening News is slanted in favour of the
opposition then it is the counterpart of the GTV news which he said
was slanted in favour of the government. The effect of this is to
politicise the news on both sides, to affect professionalism and
objective coverage.
That is not to say that privately owned media are perfectly fair and do
not have biases of their own. Of course they do, indeed some are
politically partial, though on the whole not as partisan as the state
media which by their very structure are aligned to the party in power,
thus giving a political taint to media ownership. The news process on
all sides thus becomes more politically contaminated than it should be.
There is another side effect which is directly relevant to Mr Vieira's
plight. It is human nature for businessmen to want to be seen to be
`doing the right thing'. Businesses often depend on government for
contracts or licences or approvals of one kind or another. Advertising
in the state media is seen to be a plus for this reason whereas
advertising with a station perceived to be critical of government is
perceived as being potentially harmful. Thus, even though Evening
News may have a bigger audience than a competitor commercial
factors which would normally prevail in the placement of ads may be
overwhelmed by political considerations.
The net result is to make the media vulnerable to political pressure,
which is not conducive to balanced and objective reporting. Ideally,
therefore, the state should not own media or if it does those who run
such media should be protected by law from political interference.
Advertisers are entitled to choose their media. But this should be
done primarily on the basis of commercial considerations. Circulation
and the quality of the media product (and thus the audience it reaches)
would be seen as the key factors by advertising agencies in most
democratic countries. If a station or a newspaper is blatantly unfair
and biased and makes no effort to comply with professional standards
an advertiser may also choose not to patronise it for that reason. If,
however, it adopts professional standards but is critical of the
government from time to time an advertiser or a government which
penalises it for that reason is effectively undermining the free press.
The advertisments of ministries and state agencies should also not be
placed in a discriminatory manner. As Clause 7 of the Declaration of
Chapultepec puts it: "Tariff and exchange policies, licences for the
importation of paper or news-gathering equipment, the assigning of
radio and television frequencies and the granting or withdrawal of
government advertising may not be used to reward or punish the
media or individual journalists". Government has not yet signed this
hemispheric free press declaration though Mr Earl Bousquet had
reported that President Cheddi Jagan had agreed to do so in his
lifetime.
Several of the ten principles of that declaration make it clear that the
preservation of freedom of expression in an open society depends on
a number of underlying factors that allow free media to operate
fearlessly without their existence being threatened. The
corresponding duty to observe professional standards is recognised in
Clause 9 which states: "The credibility of the press is linked to its
commitment to truth, to the pursuit of accuracy, fairness and
objectivity and to the clear distinction between news and advertising.
The attainment of these goals and the respect for ethical and
professional values may not be imposed. These are the exclusive
responsibility of journalists and the media. In a free society, it is
public opinion that rewards or punishes."
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