The president's clear signal at the recent Caribbean Conference on tourism geared at attracting tourists to our region, hopefully marks the end of lack of leadership in this sector. That he told the conference in no uncertain terms that Guyana will not be a part of any regional effort unless Guyana is given prominence in the international advertising campaign, is truly a signal that we're approaching this millennium with a pride, unknown in our history. We should give our president all encouragement to move forward with such clarify of purpose. Sooner rather than later the rest of the Caribbean will get the message that we refuse to be benched while we always had the ability to win the game for everyone.

The time is long overdue for Guyana to recognise that its beauty is not skin deep. We are a tourist destination that is truly a display of nature's wonders and quite capable of standing on its own two feet.

Now my only question is why isn't the tourism body doing more to research the advertising avenues in these countries? It's not asexpensive as you think. I can't think of a better way for Guyana to move forward targeting specific effective markets.
Guyanese such as myself will be glad to look into the rates etc.
Roxanne De Cruiz-Shung
New York